![]() ![]() ![]() ![]() The latest cross-over features Warner Bros.’ upcoming superhero flick “Aquaman.” “Roblox” launched an Aquaman event in the game on Nov. The partnership seemed to fuel engagement for the game, resulting in more than five times the combined gameplays from the previous year’s event. This year’s Hallows Eve event included the movie attraction, a recreation of Hogwarts in the game and scenes from the film. The next big event inside “Roblox” tied to a WB movie was a sponsored magical attraction based on the movie “ Fantastic Beasts: The Crimes of Grindelwald.” The event launched in October and was tied to the game’s annual Hallows Eve special event. And the company was so happy with the partnership, that they decided to try it again, and again. can’t tie the opening weekend success of the movie to that “Roblox” cross-over event, the film did track higher with teens and kids, matching the demographic that absorb the game. The in-game event also became a massive social success, garnering nearly 700 YouTube videos, 30,000 Twitter posts and 16.2 million views of “Ready Player One” videos. The “ Ready Player One” activation resulted in 47.2 million hours of gameplay from 181 million game sessions, a “Roblox” spokesperson told Variety. Each key granted players an in-game virtual reward and the first player, only the first player, to take down Mega Corp and complete the entire quest, earned a one-of-a-kind in-game hat for their character to wear. ![]()
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